2017 Regional Workshop: Trustees in the Know

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2017 Regional Workshop: Trustees in the Know
Saturday, August 12, 2017
Plainview-Old Bethpage Library,
999 Old Country Road, Plainview NY 11803

9:00 – 2:30 One-hour presentations with optional 15 minute Q&A

Program:

9:00 Registration and Coffee, Opening remarks at 9:45

10:00-11:00   Cybersecurity for Libraries – What must trustees do to ensure patron privacy and protection?

Presenter: Rob Caluori, Director of Information Technology, Westchester Library System

The Internet is fraught with threats to personal privacy from eavesdroppers, hackers, greedy vendors, and greedier advertisers. The presenter will define the online risks for library patrons and explore the library’s responsibility to protect personal information.  The presenter will clarify the issue of net neutrality and focus on the impact to libraries of the challenges and changes to net neutrality.

Rob Caluori is the Director of Information Technology at Westchester Library System.  He has a MS from Pace University in Information Systems, a CAS from Long Island University in Library Administration, and is currently a student at SUNY Albany, completing an MS in Information Science.

11:15-12:15 Due Diligence: Trustee Liability, Policy & Pitfalls

Presenter Joe Eisner, Retired library program director and chair of the Plainview-Old Bethpage Public Library Board

Do trustees have adequate knowledge of existing laws, regulations and opinions to execute their responsibilities? How do newly enacted laws affect library operations and budgetary requirements? “Ask Joe” by submitting specific questions in advance to

Joe is a retired public library director and current chair of the Plainview-Old Bethpage Public Library Board. He is the compiler of the Handbook of Library Laws and Regulations in New York State. Although not an attorney, Joe is considered an expert on the use of library facilities by outside groups, relations with municipal funding officials, personnel matters, and library policy. “Ask Joe” is a monthly feature of the LTA website.

12:30 : Lunch and Remarks

1:15 – 2:15 : Envisioning Library Spaces :Making Better Use of the Space You Already Have

Presenter: James D. Lothrop, AIA, FASID, Partner, Lothrop Associates LLP

What changes to existing facilities and furnishings will better serve existing patrons and encourage a greater number and more diverse population to use  library services. Visual examples will provide a backdrop of possibilities to respond to community expectations in developing library five-year plans and construction grant submissions.

Jim Lothrop is a Registered Architect and Certified Interior Designer.   With over forty years experience, Jim oversees and maintains quality design standards as Design Partner in Lothrop Associates. Jim is a Fellow with the American Society for Interior Designers (ASID). His leadership in design ranges across a wide variety of project types for library clients. He has served on the ASID National Board of Directors, was past president of the ASID New York Metro Chapter, and Co-Chair of the National Industry Advisory Council.

Check out the Vestal Public Library

320 Vestal Parkway East | Vestal, NY 13850 United States |+1-607-754-4243
Website

The Vestal Public Library, founded in 1947, serves an area of more than 26,000 residents. Our library has more than 156,000 items in its collection, over 19,800 registered borrowers, and an annual circulation of over 222,000. The library is a member of the Four County Library System and is located in Broome County near Binghamton, NY.

The library offers many activities for all ages:

  •  LEAP Toddler is their storytime for ages 2-3. LEAP stands for Learning Enrichment and Play. Storytimes involve several stories, with music and a craft at the end.
  • Full S.T.E.A.M Ahead is a new program at the Vestal Library. It is intended for ages 3-7, and involves a short lesson on concepts relating to the project. Each session will include a Science, Technology, Engineering, Art & Design or Math element to it. The sessions are different from each other, so children can register for both.

  • Mother Goose – ages 0-24 months – uses a variety of activities, including rhymes and songs to foster speech development, motor coordination and more!

  • Join the Youth Services Department for their Family Game Days!  Play board games, Nintendo Wii and Xbox 360.

  • Friends Yoga, chair yoga classes for adults

    .

 

 

A Visit to Plainview-Old Bethpage Library

Plainview-Old Bethpage Library

We want to share some information about our sponsor for the next LTA  TITK (Trustees in the Know) session on August 12, 2017.

999 Old Country Road, Plainview, NY 11803

Library History

Plainview-Old Bethpage welcome sign

The Plainview Library opened its doors on January 7, 1956 in the Jamaica Avenue School. In 1957, the Library relocated to rented space in the Morton Village Shopping Center. It remained in the Morton Village Shopping Center until the current building opened in 1963. In March of 1966, the library’s charter was amended and its named changed to the Plainview-Old Bethpage Public Library to accurately reflect the one school district and two communities the Library serves.

Plainview library - Lots of opportunities and an inviting look of the library

Plainview -Old Bethpage - Puppet theater created by the children for their puppet show- Curious George and friend

In 2005, the Library celebrated a building expansion which included a 236 seat auditorium and an expanded Family Center. With technological advances changing how we do almost everything, the Library continues to be the place to learn and to access information. Public computers, free WIFI, basic computer classes, CD’s and DVD’s, audiobooks, playaways, eBooks and eBook readers allow our community to keep up with new technology. The Library continues to be a community center, providing educational and entertainment programs for all ages and meeting room space for over 100 community groups.

Curious George and friend

In partnership with a vital community that values learning, the Library looks forward to meeting the challenges of the future with creativity and enthusiasm.

Gretchen Browne, director of the library shared “We have been designated a 5-Star Library by Library Journal for the past 7 years and our Children’s Dept. (Family Center) is very innovative and pro-active. The Library provides monthly book discussion groups, cultural and educational lecture series, a Wednesday film, exercise classes and a wide array of other topical programs from tax assistance to cooking and art classes. -We are extremely proud of the work we do.”

The library is the site for the next LTA TITK (Trustees in the Know) session on August 12.

We hope you will join us in Plainview on August 12 for our next TITK -Trustees in the Know – session.

Helping All Trustees Succeed Curriculum Endorsed by Statewide Organizations

The Library Trustees Association of New York State, the New York Library Association and Public Library System Directors Promote Trustee Education

NEW YORK STATE, May 12, 2017– The Library Trustees Association of New York State (LTA) , the New York Library Association (NYLA) and the Public Library Systems Directors Organization of New York State (PULISDO) have all unanimously endorsed the use and promotion of the Helping All Trustees Succeed (HATS) Curriculum.

“Strong library boards build enduring libraries,” said Lauren Moore, PULISDO Chair. “ That’s why the public library systems of New York State have worked together to create a curriculum that will ensure that all library trustees have the skills they need to govern their libraries.”

The curriculum was developed by a team of Public Library System consultants with stakeholder input. Stakeholders included public library trustees, public library directors, the Library Trustees Association of New York State, the New York State Division of Library Development, the New York Library Association along with members of PULISDO. Thirteen percent of New York’s 6,000+ trustees responded to a survey to help shape the content of the curriculum.

“No one is born knowing how to be a public library trustee,” commented HATS Team Mentor and Mid-Hudson Library System’s Coordinator for Library Sustainability, Rebekkah Smith Aldrich, “and with responsibilities for the governance, finances, facilities and retention of the public’s good will we need to give these honorable volunteers a fighting chance to do the best they can for the communities they serve. Library service is too important to leave to chance.”

The curriculum includes five modules to help Public Library Systems provide relevant, up-to-date continuing education opportunities for public library trustees. The module topics include an orientation, legal issues, financial and fiduciary responsibilities, planning and advocacy and the most common habits of highly effective boards.

“The Library Trustees Association (LTA) is the only NYS regents chartered association for trustees, founded in 1949. Our mission is to represent, assist, honor and educate trustees as providers of universal library service. We are pleased to have worked with the HATS team on the curriculum and to have partnered with them on presentations and the sharing of information,” said Tim Gavin, Executive Director of the Library Trustees
Association. “We encourage trustees throughout the state to attend HATS programs and we look forward to continuing to partner with the HATS team in future endeavors and as they refine their curriculum. The more education that trustees receive, the easier their roles will be, the stronger and more vibrant their libraries and communities will become, and the more recognition NY will receive as role models for the rest of our nation.”

Public library systems will each take the lead to customize the curriculum and offer regional workshops for local library trustees. PULISDO continues to create opportunities to support public library system staff in the implementation of the curriculum, ensuring that this curriculum continues to be relevant, accurate and a cornerstone for trustee education in New York State.

“NYLA is pleased to offer its endorsement of the HATS curriculum, and to support the goal of providing robust training opportunities to all those who serve as public library trustees across New York State, said Barbara Stripling, President of the New York Library Association, “The HATS program is a welcome positive step toward that goal.”

To learn more about upcoming trustee education offerings in your region please contact your public library system.

 

Team HATS:
Rebekkah Smith Aldrich, Mid-Hudson Library System (Team Mentor)
Lisa Erickson, Nioga Library System
Jennifer Ferriss, Southern Adirondack Library System
Ron Kirsop, Pioneer Library System
Grace Riario, Ramapo Catskill Library System
Amanda Travis, Onondaga County Public Library System

Team HATS got their start thanks to the ILEAD USA Program offered through The New York State Library.


If you would like more information about this topic, please contact:
Lauren Moore, Chair, PULISDO
585.394.8260
lmoore@pls-net.org.

Using Social Media to Advocate for Libraries by Library Journal

Posted on  by CommunicationServices

When you’re putting together an advocacy program for your library, using social media is crucial—it’s one of the easiest ways to reach targeted audiences in or-der to build your base of support and a simple, cost-effective way to reach advocates where they al-ready are. Just about every library has a website and, at least, a Facebook page. Most also use Twitter, YouTube, Pinterest, and/or Instagram. It’s all about deciding which market you want to reach.

Social media is straightforward and allows you to create, post, and share content that is imperative to your advocacy effort. One of the best things about nearly any social media platform is that setting up a basic page is free. The second best thing is that advertising and targeting are effortless and inexpensive. Third, you can create library advocates while they are sitting their living rooms or offices.

According to 2015 statistics, Facebook has a 46.5 percent market share of social media users, YouTube is at 21 percent, and Twitter at 4.5 percent. If you want to reach adults, Facebook is key. If you want to reach people who like to watch videos, You-Tube is your best platform. For young moms, Pinterest works best. If you want to reach teens, it’s all about Instagram. Twitter is for news junkies and those who like their information and notes at 140 characters or less.

Getting Social
One of the first steps is establishing your page. A library Facebook page is not the same as a personal account. You must, however, have a personal account to set up a page for your advocacy effort. Click on the pull-down menu on the left side of your personal Facebook page, then choose “create a page.”  You’ll be walked through the rest.

The next step in social media advocacy is to determine who you want to reach. The first level is voters—anyone 18 or older. The next is voters who value the library. That could be young moms or dads (age 25–40), retired adults (over 55), families, and working adults (35–55). Knowing whom you’re targeting with specific messages will help you boost posts to specific audiences.

Next, designate one or two folks from your advocacy team to coordinate social media efforts. They should be enthusiastic library supporters as well as savvy social media users. They should know how to work the social media outlets and how best to take advantage of them. They should also be well versed in the advocacy campaign and its messaging and programs such as Adobe Spark that enable you to design great looking graphics for your posts.

One you’ve figured out which platforms you’ll use—I suggest Facebook and YouTube as the base—then it’s time to develop a social media calendar based on your campaign calendar. Figure out which messages will be promoted each week to support your advocacy efforts. Also, make sure that the Facebook page is not identified as “Acme Public Library” but something like “Acme Residents for Our Library.”

Strategic use of text, images, and videos is paramount to cut-ting through the message clutter and getting yours to stick. Text should be comprehensible and to the point. The images and/or graphics should generate an emotional response and enable people to feel connected to the advocacy strategy. You want to get them to like your page.

Employ graphics that are engaging and attractive. Create videos to support your campaign. For a short campaign that focuses on getting a local village board to approve a bond for a building (without going to the voters), we built the Facebook pageScarsdale Parents for an Improved Library. We used pictures of cute kids enjoying themselves at library pro-grams and schematic drawings for the proposed improvements. We posted the content of every bulk email sent out and created a video of graphics we used (a tool available on Facebook).

Once your posts or videos are done, spend a little money and boost them. Boosts are incredibly effective, reaching a targeted audience for a limited amount of time for a specific amount of money. Note that you can only boost posts or videos from a page, not from your personal account.

Just click on the boost button, and you’ll land on an interface that lets you set the geographic reach (your zip code or the name of your town), the gender and age of the people you want to reach, the time frame, and the budget. You can spend as little as $50 to connect with a specific audience for three days.

When you boost a post on Facebook, you can also boost the same post on Instagram if you have a page on that platform. You don’t need to advertise from YouTube—you can link your You-Tube page to your Facebook page or upload videos directly onto Facebook.

Whatever you do, don’t forget that social media isn’t just for fun—it’s a vital portion of your library’s advocacy plan.

For more information on how you can use social media for your library advocacy campaign, contact Libby Post, President/CEO of Communication Services

Trustee Recognition: New STAR Program Begins

PURPOSE: LTA recognizes trustees who make the effort to educate themselves about libraries, library issues, and the responsibilities associated with the position of library trustee.

ELIGILBILITY: All LTA members are eligible for STAR. You will accrue credits as you

Participate, Advocate, Learn, and Serve. Earn credits though your involvement.

 ADMINISTRATION: Trustees are encouraged to maintain a personal record of all continuing education activities and service. As credits are submitted, LTA will maintain a record for each participant and review credits annually. STAR participants can record credits for the calendar year beginning January 2016.

 

Participate/Attend

Date

Credits

Advocate

Date

Credits

LTA Annual Institute

50

Attend Advocacy Day

25

 LTA Regional institute

25

Maintain regular contacts w/ Local & State Legislators

25

 NYLA Conference

25

Testify at Library Hearings

25

Library System Workshop

15

Other:___________

TBD

 

Learn

Date

Credits

Serve

Date

Credits

Library Webinar

15

Library Board Officer

25

Online Library Course

25

Library System

 Board Member

15

Other:______________

TBD

Speaker/Panelist at Local/County

 Library Event

25

 

Speaker/panelist at State/Nat’l Library Event

40

SUB-TOTAL CREDITS

 

TOTAL CREDITS

 

 

LTA STAR Recognition

LTA Trustee Recognition Certificate 100 credits
STAR Lapel Pin 200credits
STAR Medallion 300 credits

Trustee Name: _________________________________________________________

Street Address:_________________________________________________________

City, State, Zip:___________________________________ Phone:_______________________________________

Email: __________________________________________
Library System Name____________________________

Library Name:___________________________________
Library Director Email: ___________________________

 

Submit credits to STAR@librarytrustees.org
or mail form to LTA, Box 11048, Albany, NY 12211

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